California governor Gavin Newsom has enacted a pioneering law that bans specific food dyes in public schools due to their association with hyperactivity and behavioral problems. The law will go into effect in 2028 and will impact food products like Fruit Loops and Flamin’ Hot Cheetos.
The bill introduced by Assemblyman Jesse Gabriel, D-Encino, will prohibit schools from distributing or selling products containing certain artificial dyes including Red No.40, Yellow 5, Yellow 6, Blue 1, Blue 2, and Green 3. Research has shown that these dyes are linked to hyperactivity and other behavioral issues in children especially in individuals with attention deficit hyperactivity disorder (ADHD). However, stores will still be allowed to sell food containing the banned dyes.
“Our health is inextricably tied to the food we eat — but fresh, healthy foods aren’t always available or affordable for families,” Newsom said, as quoted by Politico.
“Today, we are refusing to accept the status quo, and making it possible for everyone, including school children to access nutritious, delicious food without harmful, and often addictive additives,” he added.
The legislation received broad bipartisan support but faced significant industry resistance. The food industry has argued that the legislation could impact fundraising opportunities for school sports teams and create consumer confusion.
John Hewitt, from the Consumer Brands Association, expressed concerns, saying, as quoted by Politico, “The passage of this bill could cost schools and families money, limit choice and access, and create consumer confusion.”
Reports suggest that companies like Peeps have already changed their formulas to comply with the new regulation instead of discontinuing their products.
This is the second consecutive year that Newsom has supported nutritional laws opposed by the food industry. Last year, he signed a law banning different additives in foods.