February 3, 2025

eMarketer

eMarketer expects Instagram to hit $32B in US ad revenue in 2025, or 50% of Meta's ad sales; filings: Instagram was ~30% of Meta's global business in early 2022 (Aisha Counts/Bloomberg) eMarketer expects Instagram to hit $32B in US ad revenue in 2025, or 50% of Meta's ad sales; filings: Instagram was ~30% of Meta's global business in early 2022 (Aisha Counts/Bloomberg)

eMarketer expects Instagram to hit $32B in US ad revenue in 2025, or 50% of Meta's ad sales; filings: Instagram was ~30% of Meta's global business in early 2022 (Aisha Counts/Bloomberg)

XPChronicle December 18, 2024
Aisha Counts / Bloomberg: eMarketer expects Instagram to hit $32B in US ad revenue in 2025, or...
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eMarketer: Google's share of the US search ad market is expected to drop below 50% in 2025 for the first time in 10+ years, as Amazon, TikTok, and others rise (Wall Street Journal) eMarketer: Google's share of the US search ad market is expected to drop below 50% in 2025 for the first time in 10+ years, as Amazon, TikTok, and others rise (Wall Street Journal)

eMarketer: Google's share of the US search ad market is expected to drop below 50% in 2025 for the first time in 10+ years, as Amazon, TikTok, and others rise (Wall Street Journal)

XPChronicle October 6, 2024
Wall Street Journal: eMarketer: Google’s share of the US search ad market is expected to drop below...
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In Q2, Walmart said its ad business grew 30% in the past year; eMarketer says Walmart will claim 6.8% of 2024 US retail media spending, for $3.7B in ad revenue (Gregory Meyer/Financial Times) In Q2, Walmart said its ad business grew 30% in the past year; eMarketer says Walmart will claim 6.8% of 2024 US retail media spending, for $3.7B in ad revenue (Gregory Meyer/Financial Times)

In Q2, Walmart said its ad business grew 30% in the past year; eMarketer says Walmart will claim 6.8% of 2024 US retail media spending, for $3.7B in ad revenue (Gregory Meyer/Financial Times)

XPChronicle August 19, 2024
Gregory Meyer / Financial Times: In Q2, Walmart said its ad business grew 30% in the past...
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