CLARK FREEPORT — The Metro Pacific Tollways Corporation (MPTC) has expressed commitment to promote sustainable and inclusive growth through its tollway operations by integrating child rights and road safety into its core initiatives.
NLEX, MPT South, CCLEC, and MPT Mobility, the tollway firm’s units, have launched programs, educational campaigns, and partnerships to foster a brighter future for young generations.
“As a company and as individuals dedicated to fostering economic and social
development in our communities while minimizing our environmental impact, we stand united with various socio-civic organizations and the private sector to further this mission. Together, we strive to uphold children’s rights, ensuring they are heard, empowered, and provided with a safe and healthy environment. At MPTC, our goal is to create safer roads for our children, enabling them to pursue their future and lead
healthy, happy, and productive lives,” said Lawyer Cynthia Casino, said MPTC Chief Corporate Governance and Head of Sustainability.
NLEX Corporation said it launched a picture
book titled “Ang Bida ng Kalsada” at the National Library of the Philippines to educate young minds on the values of responsible road usage.
Featuring engaging stories and illustrations, the book aims to teach children about road safety.
NLEX Corp. said it has distributed 2,000 copies to Grades 3-6 students in 20 public schools within its host communities and to other organizations.
MPT South for its part said it has launched an updated version of its “Bayani ng Kalsada” (Bayani Ka) book that teaches kids about road signs and familiarizes them with road safety, both in
and out of expressways.
The book has reached over 1,000 students, with over 420
copies donated to participating schools, various libraries, and institutions.
On November 20, 2024, MPTC lit several of its key structures in blue to demonstrate its
commitment to create safer roads for children in celebration of World Children’s Day.
These structures included NLEX Corporation’s headquarters in Balintawak, Caloocan; the NLEX Drive and Dine motorists’ rest stop in Valenzuela; MPT South’s LEED Gold-Certified South Hub in Imus City, Cavite; and the iconic Cebu-Cordova Link Expressway in Cebu.
As part of this initiative, MPTC echoed the message of this year’s World Children’s
Day by utilizing its expressway through billboards that promote road
safety for children and safer and empowered future for them.
This message was also replicated on its online channels with the help of its business units.
MPTC said it took a significant stride this year to further integrate Child Rights and Business Principles (CRBP) across its organization.
The company said it held a four-day workshop, in partnership with the Ateneo
Human Rights Center (AHRC), with representatives from its sister companies PLDT
Inc. and Smart Communications, Inc.
The organization said it is also preparing for its initiative to conduct a Child Rights Impact Assessment (CRIA) in 2025.
MPTC Group’s campaigns on child road safety have been recognized by numerous
organizations, including the Department of Health’s Healthy Pilipinas Gold Award, the Asia CEO Awards, and the prestigious ESG Business Awards 2024.
