The Advertising Standards Authority (ASA) has intervened after a general practice in the West Midlands was accused of misleading patients about physician associates’ capabilities and levels of training.
Churchfields Surgery in Bromsgrove was subject to a medical doctor’s complaint to the ASA over statements on the practice’s website. The website said that physician associates (PAs) “train in and are examined in all areas of medicine” and that training “encompasses medication and prescribing, just as a …
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