![MicroStrategy announces a new name, Strategy, a new logo with a stylized "B", signifying its bitcoin strategy, and orange as the brand's primary color (Jason Shubnell/The Block)](https://xpresschronicle.com/wp-content/uploads/2025/02/MicroStrategy-announces-a-new-name-Strategy-a-new-logo-with-1024x584.jpg)
Jason Shubnell / The Block:
MicroStrategy announces a new name, Strategy, a new logo with a stylized “B”, signifying its bitcoin strategy, and orange as the brand’s primary color — – The brand’s primary color is now orange, which it says represents energy, intelligence and Bitcoin.
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