The Philippine Department of Tourism (PDOT) launched its “Love the Philippines” campaign on the Times Square LED billboard for 2024 last November 25.
The campaign featured 15-second videos showcasing the Philippines’ beauty and culture in one of the world’s most iconic advertising spaces. Located at the corner of Broadway and 44th Street, the ad highlighted the Philippines as a top destination for global travelers, showcasing its rich biodiversity, award-winning beaches, traditions, food, and unique charm.
Tourism Attaché Francisco Lardizabal said, “Times Square is a global crossroad, attracting millions during the holiday season, and through this campaign, we invite the world to discover the wonders of the Philippines. ‘Love the Philippines’ is more than a slogan; it’s an invitation to fall in love with the distinctive sights, stories, smiles, and experiences only our country can offer.”
In addition to the Times Square ad, the campaign included New York taxi top ads starting in December, Philippine-inspired holiday decorations at the Philippine Center New York, and participation in the Paskong Pinoy event.
These efforts were part of the global “Love the Philippines” campaign for late 2024. Last month, the DOT Los Angeles office joined Smorgasburg and set up a photo booth in Santa Monica. November activities included participation in the Singapore Fintech Festival, a consumer promotion in Manchester by PDOT-London, and a Christmas Festival in Sydney. The campaign also featured ongoing cube ads in France.
For more details, visit **www.philippines.travel** or follow @phtourismamericas on Facebook and Instagram. All photos by Troi Santos.
