Transforming Fintech for All Filipinos

GCash GCash unveils groundbreaking innovations at FutureCast 2024
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Highlights GCash Tourist, Tap to Pay, and New AI-Powered App Experiences, and more


GCash, the Philippines’ leader in digital financial services, has unveiled groundbreaking innovations at this year’s GCash Futurecast, revolutionizing the country’s fintech landscape and elevating the consumer experience.

(L-R) G-Xchange Inc. president and CEO Oscar Reyes Jr., GCash International general manager Paul Albano, B2C product management head Fatima Javellana, wealth management market education head Mark Ilao, head of digital experience Michelle Fernandez, chief technology and operations officer Pebbles Sy, chief marketing officer Neil Trinidad, president and CEO Martha Sazon, VP and group head of new businesses and wealth management Winsley Bangit, sustainability head CJ Alegre, international transfers and disbursements product head Alex Dizon, lending product development manager Den Ramos and chief data officer Sarah Venturina

Martha Sazon, President and CEO of GCash, shared, “Today, you can expect innovations that will ‘Change the Game.’ But the real game-changer is how we can make a meaningful impact on Filipino lives.” She added, “Our goal is to innovate not only to provide access but to be a partner in better financial health and wellness.”

State-of-the-Art Security


GCash Futurecast 2024 introduced Online PaySafe, a new security feature for worry-free online transactions. This feature directs customers to the GCash app during the payment process, utilizing multi-factor authentication to enhance security by reducing the risk of account takeovers, payment scams, and website spoofing.


GCash also launched Gigi, an AI-powered assistant that handles common queries, escalates complex issues, conducts security checks, accesses past conversations, and connects users to live agents when needed.

In partnership with Chubb, GCash introduced Send Money Protect, allowing users to insure transactions up to PHP 15,000 for 30 days for as low as PHP 30, covering potential scams.

Design Innovations

GCash unveiled three new app designs for a more intuitive experience. Dashboard 3.0 offers a refreshed look with easy navigation, allowing users to access their favorite GCash products at a glance. The new save, borrow, and grow tabs help users view their most-used features easily.

The revamped GCat & Friends, your new money-smart besties, make money management more fun and educational. GCat is joined by Corey G, who finds hot deals, and GRaf, who reminds customers to save and invest.

Money Manager, a real-time spend tracker, helps customers visualize spending and manage their finances wisely.

AI-Powered Experiences

GCash introduced GScore AI, an AI-powered customer trust score that assesses creditworthiness and loan eligibility based on app behavior, eliminating the need for forms or additional documents.

Hyper-Personalized Ads, powered by AI, learns users’ shopping preferences and matches them with personalized offers from GCash partners, acting like a personal shopping assistant.

GCoach AI, using generative AI, guides users on spending, saving, and growing their money, providing personalized insights and linking users to auto-deposit features within the app.


Green Innovations

GImpact, part of GCash’s commitment to climate action, allows users to see how their transactions contribute to carbon reduction, converting reduced emissions into Green Points for planting real trees through GForest’s partner NGOs.

GFarm, a new category for planting fruit-bearing trees, supports Filipino farmers by providing them with seedlings like coffee, avocado, and jackfruit, creating a sustainable livelihood for their communities.

Fintech for a New Generation

GCash launched GCash Jr. with Parental Controls for kids aged 7 to 17, offering their first e-wallet and debit card. Parents can set wallet limits, oversee purchases, and provide allowances. GSave Jr. encourages kids to manage their savings accounts, set money goals, and develop better saving habits.

Global Expansion

In 2024, GCash will expand to 16 countries, including the USA, Canada, Italy, the UK, Australia, Japan, Spain, UAE, South Korea, Taiwan, Germany, Hong Kong, Qatar, Singapore, KSA, and Kuwait, reaching 10 million overseas Filipinos. International Bank Cash-In allows users to cash in to GCash from over 12,000 US banks, with Europe soon to follow.

GTravel enables booking and payment for flights and hotels within the app, streamlining international travel. It also offers travel insurance and instant lounge access for flight delays through partnerships with Standard, Malayan, and OONA Insurance. Additionally, travelers to European destinations can digitize and claim travel tax refunds with GCash.

The GCash Tourist product allows foreigners visiting the Philippines to use GCash features like Scan to Pay and Send Money for 30 days.


New Ways to Borrow and Pay

Borrow on the Spot, powered by Fuse, GCash’s lending arm, allows users to instantly reassess their creditworthiness and get higher credit limits via GGives, making financial support more accessible.

For a faster commute, Tap to Pay, powered by NFC, enables seamless payments by simply tapping a phone on a turnstile. Watch Pay, in partnership with Huawei, allows payments via smartwatches, making GCash the first to offer this method in the country.

All these innovations are designed with the financial progress of Filipinos in mind. By offering secure, accessible, and innovative financial solutions, GCash continues to empower Filipinos to manage their finances better and build a brighter future.

Experience the future of fintech today and download the GCash app, available on the Huawei App Gallery, Google Play Store, and the App Store.

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