Century Tuna Superbods 2024 Launch!

Summer just got hotter and fitter with the launch of the “Best You Ever” campaign by Century Tuna, featuring their newest Ambassador Kathryn Bernardo alongside the Century Tuna Superbods Finalists.

Now in its 9th season, the premier fitness competition, Century Tuna Superbods 2024, champions the “Best You Ever” campaign, promoting self-love and self-improvement. Embracing the notion that everybod can be a Superbod, the campaign celebrates the personal growth, journeys, and overall wellness of every Filipino as they strive to become the best versions of themselves.

“With Century Tuna, I’m diving into fitness and wellness like never before. I envision the ‘Best You Ever’ campaign as a platform for Filipinos to kickstart or continue their journey towards self-improvement. We all begin somewhere, and by adopting a lifestyle centered on overall wellbeing, we empower ourselves and those around us to pursue excellence,” shared Kathryn.

Joined by Kathryn, the 36 Century Tuna Superbods Finalists echo the sentiments of the Best You Ever campaign, inspiring more Filipinos to embrace the Superbods spirit through diet, exercise, and holistic wellness.

In the two months leading up to the finals, the finalists showcased their dedication as they flaunted their fit and healthy bodies, embodying the essence of a Superbod.

“We’re now in our 9th season, and this year, we have a remarkable group of Superbods who, alongside Kathryn, embody the essence of what it means to be a Superbod and uphold the values of Century Tuna. Our selection process for this year’s Superbods is centered on those who we believe will motivate and uplift others in their fitness journeys,” stated Carlo Endaya, Vice President and General Manager for Branded Tuna Business at Century Pacific Food Inc. (CPFI).

The finalists will engage in various digital and onsite challenges, to be featured on the Century Tuna Superbods Facebook page leading up to the Finals Night on July 9, 2024. The Male and Female Grand Winners of Century Tuna Superbods 2024 will each receive PHP500,000 tax-free, while the Runners-Up will receive PHP200,000 tax-free.

For more details, visit https://centurytuna.ph/ or follow Century Tuna on Facebook at https://www.facebook.com/centurytuna or @centurytunasuperbods on Instagram for updates.