Blackout 2024 Movement Explained

To understand the context of the campaign, let’s rewind back to last week’s Met Gala. In a now-deleted video, influencer Haley Baylee (real name Haley Kalil) posed outside the event dressed in an extravagant floral gown and headpiece. She said, “Let them eat cake,” speaking along with a TikTok sound.

Additionally, pictures of one of fashion’s biggest nights flooded social media at the same time as images of Israel’s attack on the Palestinian city of Rafah in the southern Gaza Strip. The juxtaposition of celebrities dripping in wealth and Palestinian parents mourning their dead children shocked the world.

People made comparisons to The Hunger Games, where wealthy Capitol residents dressed in opulent clothing while children were murdered in the games. Some pointed out that the idea for the books came to author Suzanne Collins when she experienced something similar: flipping through TV channels between coverage of the Iraq War and contestants competing in a reality TV show.

Student encampments and protests are taking place around the world, but many celebrities have still remained silent on what’s happening in Gaza.

Unfollowing and blocking famous people and their companies prevents their ads from reaching those participating in the Blackout 2024 movement. With enough people boycotting celebs and their products, the goal is to potentially affect their ad revenue, business sales, engagement, and more. @ladyfromtheoutside is calling the movement a digitine (a digital guillotine).

I’ve seen several different lists floating around social media, and some people seem to disagree on who deserves to be blocked or not. Folks will likely have their own parameters, such as if a celeb has spoken out against Palestinians, if they’ve remained silent, if they haven’t used their platform enough, etc. For example, some believe that Billie Eilish should be boycotted for not posting about Palestine on social media, while others argue that she wore a Ceasefire pin to the Oscars, making her stance clear.

In the past week, some celebrities have already spoken out. Haley Baylee posted a nearly 9-minute apology video where she clarified that she didn’t receive an actual invitation to the Met; she was a host interviewing celebs as they departed a hotel. “I’m not elite. I’m a normal person,” she insisted. Hayley also offered an explanation for why she hasn’t spoken about Palestine: “I am not informed enough to talk about it in a meaningful and educational way.”

Three days ago, Lizzo posted a TikTok video sharing GoFundMe pages and an organization dedicated to helping people in Palestine, Sudan, and Congo. The singer said she has personally donated to all three, and she shared the links for folks who want to donate, too.

It seems like the campaign may already be starting to make an impact. Haley, who previously posted a video over her excitement at reaching 10 million followers, has currently dropped down to 9.9 million. Social media users also claim that Kim Kardashian has also lost a number of followers — a week after outrage over her responding, “Free everybody” to a protestor shouting, “Free Palestine.”