These are the main points that Chang and Mariscal hit over the course of those 20 minutes.
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And remember: Momofuku doesn’t yet own the “chili crunch” trademark, as they only filed their application with the USPTO in March of this year. They do, however, own the “chile crunch” (with an “e”) mark as a result of a 2023 legal settlement with the company Chile Colonial — which becomes necessary context a little later on.
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