Blackpink’s Lisa and her recently launched agency, LLOUD, signed a new partnership with RCA Records, a label under Sony Music Entertainment. Both labels officially announced the news on April 11.
LLOUD is excited to share that Lisa is joining the @RCARecords family. Please visit https://t.co/j7Up5pkUm9 to be the first to hear about what we’ve been working on. pic.twitter.com/lUVOyYoUPr
— LLOUD (@wearelloud) April 10, 2024
Under the deal, Lisa will release new solo music with RCA Records and have full ownership of all her recordings.
“This artist-first approach further demonstrates Lisa’s ability to push boundaries in the music industry,” RCA Records said in a statement.
Meanwhile, the K-pop star expressed excitement in this new journey, “I’m super excited to be joining the RCA family, and I am confident they are the best team to create a bigger movement in my solo career. Looking forward to showing the world everything we have been preparing.”
Photo: Mikey Asanin
“We are incredibly proud to partner with Lisa and LLOUD CO.! Lisa is a multidimensional talent and an irrefutable global force. We are thrilled to welcome her and her team to the RCA Records family,” Peter Edge, Chairman and CEO of RCA Records, and John Fleckenstein, COO of RCA Records stated.
She will join prominent artists of RCA Records, including A$AP Rocky, Becky G, Doja Cat, Foo Fighters, Justin Timberlake, KAYTRANADA, Latto, Mark Ronson, P!NK, Steve Lacy, SZA, Tems, Tate McRae, Victoria Monet, WizKid, and more.
In February, Lisa launched her own agency, LLOUD, for her individual projects. Other Blackpink members, Jennie and Jisoo, also established their own agency.
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Meanwhile, in December 2023, all Blackpink members renewed their exclusive contracts with YG Entertainment for group activities only.
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