Global sensation SHEIN drives fashion passion at first Pop-Up Store of 2024 in the Philippines

 Manila — Shoes, men’s and women’s clothing, from party wear to work wear, casual wear and sportswear, accessories, homeware, and beauty products. Think of anything that makes shopping fun, and it’s there—if only for a week.

SHEIN, the global online fashion and lifestyle retailer that has taken online shopping by storm, has opened its fourth pop-up store in the Philippines at the Festival Mall in Alabang. This will give its fans a chance to try and buy products in person.

From March 13 to 17, Filipinos may enjoy the curated collections by SHEIN at the Upper Ground Level Activity Center of the Mall. This is the second time customers can make in-person purchases at a SHEIN pop-up in the Philippines.

The shopping experience at the week-long store features over 1,000 on-trend pieces for women, men, and kids that can be bought on the spot without waiting for home delivery.

Customers will enjoy up to 90% off discounts and deals, including “shop more, save more” (buy two items, get an extra 20% off; buy three or more, get 30% off), fashion styling advice handed out by SHEIN, and freebies up for grabs.

“Our Filipino customers are searching for affordable and trendy clothing that encourages self-expression,” said a SHEIN spokesperson. “The Philippines is no doubt a key market that we are looking to develop, and we are committed to offering the product variety that Filipino customers demand. The team is working hard to bring more collaborations and in-person experiences to the Philippines in 2024.”

The SHEIN spokesperson revealed that SHEIN’s women’s wear category, which has varied designs, sizing, and good quality, has been very well-received by the Philippines market. “This combination has established SHEIN as a go-to destination for Filipino customers looking for modern, trendy, and timeless pieces to enhance their wardrobe.”

Beyond fashion, shoppers browse the online shopping app for home and lifestyle products, gadgets, and equipment, much like in a physical department store.

Popular young talent and actress Belle Mariano was re-signed as SHEIN Brand Ambassador for the second year at the pop-up store’s opening.

Belle’s popularity among Filipinos is a testament to her versatile talent and ability to connect with the new generation and our audience. “We recognize the significance of aligning with influencers who authentically represent our audience’s diverse and evolving tastes. Belle’s charismatic presence in the entertainment industry and her keen sense of style make her a perfect fit for our brand,” according to SHEIN.

About SHEIN

SHEIN is a global online fashion and lifestyle retailer. It offers SHEIN-branded apparel and products from a worldwide network of vendors at affordable prices. Headquartered in Singapore, SHEIN remains committed to making the beauty of fashion accessible to all, promoting its industry-leading, on-demand production methodology for a more innovative, future-ready industry. To learn more about SHEIN, visit www.sheingroup.com.

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