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(L-R) TCL Marketing Head Shae Xiaoling Yu, TCL PH Chief Executive Officer Loyal Cheng, TCL Brand Endorser Kathryn Bernardo, and TCL Brand Manager Joseph Cernitchez.
TCL Electronics, a leading consumer electronics brand and the world’s top two TV brands, renews its enduring partnership with one of the country’s most beloved celebrities and the most influential endorser, Kathryn Bernardo, as their brand endorser.
“I just renewed my contract with TCL Electronics, so I am very excited about the partnership that we’ll be doing this year,” Kathryn said during the contract signing session at her studio.
The partnership was sealed at Baked Studios last February 6. Present at the contract signing were Loyal Cheng – TCL PH Chief Executive Officer (CEO), Shae Xiaoling Yu – Marketing Head, and Joseph Cernitchez – Brand Manager.
This partnership is truly a match for Kathryn as she vividly remembers her childhood having their TCL TV and the bonding moments with her family. Having grown up with the TCL brand. “I would remember that big gray box, wala pang smart TV dati and ang ganda ng memories ko with that TCL TV because every night after I finish my homework, we would go to my parent’s room just to bond and watch our favorite shows and cartoons.”
She continues, “I didn’t expect that one day, move forward to 2023 when I first became their brand endorser; that’s why I’m so grateful, and it’s also a humbling experience for me coz I grew up with TCL, and now, they’re offering other products pa like Air Conditioner, Washing Machine, and Refrigerators. It’s also more attractive because they have more offers on TVs with many models/options and so much more. So nakakatuwa na nag grow din yung brand kasabay ko.”
Aligning with TCL’s brand message of ‘Inspire Greatness’, Kathryn’s journey to becoming the most sought-after actress in the Philippines has inspired many people. She has become a perfect embodiment of empowerment and ambition that continues to illuminate and inspire more. Likewise, TCL strives to develop and roll out innovative products to uplift the Filipino lifestyle.
As for TCL, the executives have all praises for the 27-year-old actress for helping the brand to set the trail as a leader in the industry.
“We are thrilled to have Kathryn again as our brand endorser. She embodies the company’s vision to provide products that inspire and empower people to pursue greatness in their lives,” TCL Electronics Philippines CEO Loyal Cheng says.
Kathryn will be headlining upcoming campaigns for TCL products such as TVs, Washing Machines, Air Conditioners, and Refrigerators.
“We are planning for a lot of things for Kathryn for this partnership, and we are pleased to have her onboard again. She’s a perfect match for TCL. She has become an inspiration for a lot of people. Just like TCL’s brand message, she also strives to ‘Inspire Greatness’ that is why many people also aspire to be successful like her,” says Shae Xiaoling Yu, TCL’s Marketing Head.
“I’m looking forward to many exciting launches for TCL products. I’m also grateful that we have partnered once again. For someone who has grown up and loved TCL since childhood, it’s such a happy feeling to be part of their biggest campaigns this year,” Kathryn testifies.
TCL Electronics will launch its newest air conditioner model in a few weeks. Likewise, TCL has a growing list of innovative consumer electronic products—from TVs and smart appliances such as Washing Machines, Air Conditioners, Refrigerators, and Air Purifiers. The company strongly upholds its promise to continue to Inspire Greatness for more Filipinos.
About TCL Philippines:
TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in researching, developing, and manufacturing consumer electronics products ranging from TVs to audio and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.
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