EastWest Ageas Appoints New Chief Digital and Marketing Officer

Greg Martin has assumed the role of Chief Distribution and Marketing Officer at EastWest Ageas, bringing with him an impressive background in consulting and financial services spanning over 28 years across the Asia Pacific region. As an alumnus of University College London, Greg is well-prepared to tackle challenges and leverage opportunities for the rapidly ascending insurance company, having held various C-suite positions in the Philippines over many years.

Expressing his enthusiasm for joining EastWest Ageas, Greg highlights the company’s remarkable partnership with East West Bank, a thriving agency team, and a team of skilled head office professionals. He envisions continuous growth for the business, aiming for a customer-centric, respected, and leading position in the market.

Greg’s appointment signifies a strategic amalgamation of two teams to fortify EastWest Ageas as a larger and more sustainable organization. With a focus on Marketing and Distribution throughout his career, Greg has established and led high-performing teams across Manila, Bangkok, Hong Kong, Sydney, Tokyo, and Singapore for multinational firms and start-ups. His extensive experience includes directing various distribution channels, encompassing traditional, hybrid, and digital approaches. His emphasis on customer understanding, experience, and identifying market differentiators underscores a promising future for EastWest Ageas.

Understanding the significance of culture, Greg emphasizes that a business’s success hinges on appreciating the diverse approaches and nuances of different markets and countries. He advocates for a people-first approach, asserting that customer experience is not a one-size-fits-all concept. Drawing from his regional experience, Greg believes that leaders must think strategically, empathize with their agents, employees, and customers, actively listen, identify needs, and prioritize.

Actively listening to and understanding the people they serve allows leaders to gain valuable insights. Greg personally meets with customers regularly to better comprehend how to serve them. In fact, his very first meeting at EastWest Ageas was with a customer.

Inspired by global leaders, Greg particularly admires those who take tangible actions to achieve results. He acknowledges the agency leaders who drive their teams to sales success and the advisors who provide customers with the service and advice they need. Greg emphasizes the importance of leaders having a clear purpose for the organization’s existence and growth, tied to a distinct differentiation for competition. He underscores the critical role of having the right people at the forefront of the business for overall success.