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Celebrating 100 Years of Excellence in Power Tools
DEWALT, a global leader in power tools, proudly unveiled its latest line of outdoor power tools at an exclusive launch event held on October 23, 2024, at the Grand Ballroom, City of Dreams in Manila. This launch marks DEWALT’s ongoing commitment to innovation and sustainability, catering to the rigorous demands of professionals and industries while also appealing to dedicated DIY enthusiasts.
The event brought together industry professionals, influencers, retail partners, dealers, and key members of the United Architects of the Philippines. Attendees experienced firsthand the groundbreaking features of DEWALT’s new outdoor power tools. The tools showcase advanced technology, including energy-efficient motors, ergonomic designs, and durable materials, all crafted with a focus on reducing environmental impact.
In his keynote address, Kevin Lowe, Vice President for Southeast Asia at DEWALT, emphasized the significance of this launch: “Today, we celebrate not only our 100 years of excellence but also our commitment to sustainability. With our advanced cordless technology, we empower our customers to reduce their carbon footprints without compromising on performance and reliability.”
Joanne Mercado, Product Manager for DEWALT Outdoor in the Philippines, showcased the innovative range of cordless outdoor tools designed to meet the diverse needs of Filipino consumers. This new product lineup includes powerful pressure washers, lawn mowers, and trimmers engineered for efficiency and ease of use. Mercado emphasized the versatility of the tools, which are available in both 20V and 60V options.
“DEWALT is committed to providing sustainable solutions that enhance the user experience,” Mercado stated. “Our cordless outdoor tools eliminate harmful gas emissions and prioritize user well being and comfort, all while maintaining the high standards of quality and performance our customers expect.”
Mercado elaborated that end user-driven innovation inspires DEWALT to redefine what’s possible with the latest power tools that enhance efficiency and boost productivity. Consumers get the most out of their tools especially with Dewalt’s proprietary battery technologies such as DEWALT XR® or eXtreme Runtime & eXtreme Reliability, Flexvolt® battery featuring DEWALT’s patented technology that automatically switch voltages when you change your tools and the latest battery technology available in the country DEWALT Powerstack™ battery that utilizes breakthrough pouch cell battery, instead of traditional cylindrical cells. This latest battery technology generates less heat and resistance, resulting in batteries that deliver more power for longer, and have a longer lifespan.
Reflecting on the Company’s confidence on its line of products, Mercado stated that DEWALT has the longest (3 year) warranty protection for all its power tools backed by the SERBILIS program. With SERBILIS, pickup and delivery of tools for repair are handled directly with customers in partnership with DHL.
The event also featured a panel discussion on Environmental Preservation, Beautification, and Sustainability, led by industry leaders, including eco architect James Hao and architect Richard Manlulu Garcia.
James Hao is a recognized Eco Architect known for his sustainable designs and innovative projects featured in various media outlets. He holds a Master’s degree in City Design & Social Science from the London School of Economics.
Richard Manlulu Garcia is a co-founder of GARCIA LEE ARCHITECTURE AND DESIGN (GALA Architecture), specializing in mixed-use developments. As a Green Architect, he has contributed to multiple LEED-certified projects and has held several leadership positions in the United Architects of the Philippines.
Jao underscored the importance of harmony between function, design, and the environment. He noted that there is a growing demand from companies and homeowners to address the need to protect people and planet through the use of sustainable materials and tools that support green architecture.
On the topic of profitability versus sustainability, Garcia emphasized that sustainable architecture adds value to real estate and that long-term financial gains are partly the result of cost-effective measures ingrained in green design. Energy-efficient buildings have lower operational costs, reduce utility bills, and increase savings for property managers, occupants, and owners.
Lowe highlighted DEWALT’s commitment to listening to users. With its end user obsession, DEWALT continues to transform the industry by proactively looking ahead to meet the needs of the trades for sustainable and cutting-edge power tools that offer greater efficiency and productivity, and contribute to a greener future.
Mercado addressed concerns on affordability. Her advice was to start small when investing in outdoor power tools and to consider the long-term value and extended lifespan of the tools.
As part of the Outdoor Power Revolution, DEWALT invites customers and industry partners to join its commitment to a greener future. This launch serves as a testament to DEWALT’s ongoing efforts to empower individuals with cutting-edge tools while prioritizing environmental sustainability.
For more information about DEWALT’s Outdoor Power Revolution and its innovative product lineup, please visit https://www.dewalt.com/products/outdoor.
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