Blogapalooza, the leading influencer marketing company in the Philippines, has taken a strong stance for hope and unity by launching a significant campaign aimed at supporting children with critical illnesses. In partnership with Project Headshot Clinic and Make-A-Wish Philippines, the initiative gathered creators, influencers, and advocates to collectively work towards granting the wishes of children confronting serious health challenges.
“This initiative goes beyond just uniting people; it’s about reminding these children that they are not alone in their struggles,” stated Ace Gapuz, CEO of Blogapalooza. “By collaborating with influencers and creators, we are harnessing the power of digital platforms to spread a message of hope and resilience.”
The event, inspired by the Japanese legend of folding 1,000 origami cranes—representing strength and solidarity—was held in observance of Childhood Cancer Awareness Month. Each photo taken during the gathering symbolized a crane, with proceeds directed to Make-A-Wish Philippines, an organization dedicated to granting the wishes of children facing serious illnesses, including cancer.
Project Headshot Clinic, led by conceptual photographer Niccolo Cosme, was instrumental in delivering the campaign’s visual component, while Blogapalooza mobilized influencers and creators to amplify the cause. “It’s truly inspiring to see influencers use their platforms for something meaningful. We take pride in bringing them together for this important advocacy,” Gapuz remarked.
Cosme, renowned for transforming headshots into impactful advocacy movements, expressed, “This collaboration allowed us to create a visual representation of the hope we all share for these children. Each headshot taken embodies that collective hope and support.”
The event featured participation from prominent influencers, including Blogapalooza BX talents like Chal Maling, Rozel Basilio, Ezra Mane, and Chef Gelo Guison, as well as well-known personalities such as Macoy Dubs, Alec Cuenca, Jako de Leon, and Diana Meneses.
“We are grateful to our partners and sponsors, including Korea Garden PH and Aperture Philippines, for their support in bringing this advocacy to life,” Gapuz stated.
As Blogapalooza continues to promote meaningful campaigns, Gapuz highlighted, “This is just one of many steps we’re taking to leverage our influence for positive change. We remain committed to uniting people, sharing their stories, and providing hope to those who need it most.”
